There should be only one

Hello everyone

Welcome to the Season of Hope - the time of year when we in South Africa get to enjoy fabulous summer weather, happy get-togethers with family and friends and often, some time off to reflect on how things have gone over the past 12 months and how we plan to make things better over the next year.

And as South Africans we do have lots to be hopeful about, such as a likely drop in interest rates next year that will reduce the cost of living and make housing more affordable, much less loadshedding as the private sector ramps up the supply of alternative energy and the country's growing reputation as a safe haven away from the conflicts that currently affect much of the rest of the world.

In this season, many of us also enjoy shopping for gifts for those special people in our lives, as well as some materials to improve our homes.

But the one thing that homeowners should never go shopping for, now or any other time of the year, is a range of opinions about what their property might be worth should they decide to sell. And they should definitely not "shop" among the uninformed or inexperienced, because as billionaire investor and Bridgewater hedge fund founder Ray Dalio says: "Having everyone randomly probe everyone else is an unproductive waste of time".

Similarly, it is really not helpful for home sellers to ask several different estate agents to estimate a selling price for their property given their own current perceptions of the market. When you are a genuine seller, what you should do is ask your Chas Everitt agent, who has access to the very latest actual market information, not only nationally, but in your specific area.

They can tell you not only what sold recently and for how much, but also what current supply and demand is in your area as an indication of up or down pressure on prices, and about future developments that could have an effect on the value of your investment. This helps them create a very accurate estimate of the best possible selling price for your home - which is essentially what buyers in your area will be willing to pay at the current time - and will help you sell sooner and with less hassle.

Thanks to our superior technology and systems, our agents are also super-empowered to be totally focused on their customers and on tailoring solutions to meet their individual selling situations. And on top of that, our marketing is literally world-class.

As a member of Leading Real Estate Companies of the World®, we are connected to an exclusive network of more than 500 of the top independent brokerages in 70 other countries, who collectively sell more than $350bn worth of property a year. We are also able to make use of international home marketing platforms such as the Washington Post, Mansion Global, the James Edition, Luxury Portfolio International and even Juwai, which is the biggest online housing market in China, as well as SA's top portals like Property24 and Private Property.

Access to this network and its 135 000 sales agents across the world is an unbeatable value-add for any SA property seller, and proves that it pays not to be random in your enquiries but to rather develop a comfortable working relationship with one trusted advisor - your Chas Everitt agent.

Wishing you all the very best for the holidays and happy home sales in the new year...

14 Dec 2023
Author Berry Everitt

51 of 813

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