Seller advice: Target likely buyers by highlighting specific features

One positive consequence of the financial crash in 2008 was the rise in consumerism, especially in the property market, where buyers have steadily become more knowledgeable and more value conscious.

However, this means that sellers now need to be more informed and more focused too, and tailor the price and marketing of their properties according to the particular features that are likely to appeal to and have value for specific types of buyer.

They also need to work with professional agents who know how to emphasise these features and market their properties effectively to those potential buyers most likely to be interested in them.

Features to highlight could include:

*Eco-friendly features such as a solar geyser or heat pump, rainwater tanks, a pre-paid electricity meter and LED light fittings. These will especially appeal to young buyers who are increasingly environmentally conscious, as well as retirees looking to save on electricity bills.

*Technology-friendly properties with features such as a smart-home security system or a fast fibre internet connection will of course attract young buyers, but are also likely to appeal to families and those who run home-based online businesses.

*A striking entertainment area, to entice those who love to socialise with family and friends on weekends and holidays. Many young professionals and families will appreciate am attractive braai area, lapa, pool or even a large, open-plan living room that gives them space to entertain.

*A great floorplan that will really appeal to those buyers who follow the latest home design trends, but will also help anyone who comes to view your property to feel “at home” and immediately start envisaging how they could live there.

*A new kitchen with modern finishes, especially for families who spend a lot of time at home or anyone who loves to cook.

*A great view if you are lucky enough to have one. This is likely to have a universal appeal so make the most of it, especially on show days and during viewings. Open the curtains that show it off, or set up the patio or balcony that provides the best vista.

*A gorgeous garden will really appeal to those looking for a little more outdoor space. With a large green movement taking place, many buyers are looking for spaces to grow their own spices, herbs, and vegetables. Making sure you water and present your show-stopping garden when selling your home is a great way to appeal to buyers with a green-thumb.

*A central location. Many potential buyers these days are trying to cut down on commuting, so if your home is centrally located close to offices and shops or is well served by public transport, don’t forget to say so. Even a position on a busy road can be an advantage to the right kind of buyer – such as a home business owner or a doctor, lawyer or accountant looking for a new location for their practice, especially if there are large grounds that can accommodate patient or client parking.

*Proximity to good schools is a major issue for most parents these days and will be a draw-card for many potential buyers – provided of course that your home has the space to accommodate a family. If the property is close to a university, college and shops or a large local employer, you should also highlight that.

*An excellent security system. Whether you live in a suburb or a gated estate, prospective buyers will all be interested in what security measures you have in place, so don’t forget to note items such as automated garage doors, electric fencing, a CCTV system, electronic beams, and motion-sensitive lights or alarms.