Strategies of top-performing estate agents

Real estate is a highly competitive industry, and becoming a top-performing agent takes hard work, dedication, and a willingness to embrace change. 

"As in any other industry, it's the ones who do the groundwork who are most likely to succeed," notes Berry Everitt, CEO of the Chas Everitt International property group. "Our top-performing agents are those who are constantly looking for new opportunities and ways to develop their skills."

In this article, we'll take a look at some of the key tools and strategies that these top-performing estate agents use to stay ahead of the competition. These include:

Technology

In today's fast-paced digital world, technology is critical to success in the real estate industry. From online listings and virtual tours to social media marketing and video conferencing, there are many ways that technology can help agents connect with their clients and streamline workflows. 

Having the technology to enable clients to fill out their FICA forms on their mobile phones, for example, or to automatically update your buyer and seller lists, is a game changer for agents. It frees up time spent on manual processes and enables you to provide your clients with more personal support. 

Mentorships

One of the best ways to further your real estate career is to learn from someone who has already achieved success in the industry. A mentor can provide valuable guidance, advice and support as you navigate the ups and downs of the real estate market. 

Chas Everitt fosters a culture of sharing information and advice, which is invaluable when building a successful real estate career. 

Networking

Real estate is a people-driven industry and fostering strong relationships is key to success. Whether you're working with clients, colleagues or industry partners, agents who develop genuine connections based on trust and respect reap the rewards in the form of referrals and leads. 

Working with a reputable real estate company will not only give you access to industry events that are a great way to make new connections, but also give you access to a database of qualified buyers and sellers. Chas Everitt is also an affiliate of Luxury Portfolio International, which enables luxury agents in SA to seamlessly list and advertise their properties to the right audience globally. 

Personal brand building 

A strong personal brand can be a major asset and really set you apart from the competition. A key way to do achieve this is by building a strong online presence on various social media platforms. 

From sharing industry insights to showcasing the latest properties and listings, high-earning agents use social media to engage with their audiences and create visibility for themselves and the companies they work for. 

However simple this tip may seem; social media can be challenging for some agents. Top real estate companies such as Chas Everitt, help their agents tackle these platforms by providing social media training programmes and advice. 

Working for a top real estate company 

Ultimately, becoming a top-performing real estate agent requires the support of a known and trusted real estate company. Chas Everitt gives agents instant recognition in the industry, which helps them boost sales. It's also a company that offers ongoing training to its agents so that they can continue to learn and hone their skills throughout their careers. 

Check out our YouTube channel to gain some insight into the careers of our top agents. 

The path to becoming a highly successful real estate agent is not easy, but it's definitely easier with Chas Everitt. Our star agents are testament to this. From providing agents with the latest technology to giving them access to a network of qualified buyers, Chas Everitt equips agents with all the tools and support needed to take their real estate careers to the next level.