At Chas Everitt, we have always believed that the best results for our clients come from combining world-class personal service with cutting-edge property technology, so I’m excited to share that we’re among the first real estate groups in South Africa that will be making use of the new Exclusive Listings marketing service from Private Property.
This will, we believe, give our sellers a major competitive edge while also giving serious buyers first bite at some of the truly exceptional homes we are entrusted to market.
The new service concept is all about maximising the visibility and desirability of our exclusive listings during the initial phase of marketing, when they are at their freshest and of most interest to prospective buyers.
It is well known that high exposure in the first few days after a property is listed is a crucial step in achieving a successful sale because that is when buyer engagement is at its peak. So, going forward, we are going to market our clients’ new exclusive listings as “Only on Private Property” for the first two to seven days.
Read more: How we use our marketing expertise to help sell your house
During this time, they will be placed as Featured Listings in a premium position at the top of search results, which will ensure that they receive more buyer views and give them maximum lead generation potential. The limited availability on one platform will also, we believe, create a sense of scarcity and urgency among buyers.
Following this period, the exclusive listings will be released in phases to other major property portals and digital marketing platforms as part of a powerful, ongoing programme to fully expand the catchment net for potential buyers, both in SA and internationally.
This phased implementation, driven by AI and SEO optimisation, ensures that each exclusive listing receives multiple bursts of fresh attention from different audiences, and that interest is thus sustained over a much longer time.
Meanwhile for buyers, the new exclusive listing service on Private Property means that they will have access, for a limited time, to a unique selection of properties that are not being advertised anywhere else. It’s a chance to move quickly on something special, before it hits the wider market.
As a result, we see very clear benefits here: faster potential sales, stronger buyer engagement and even more reason for home sellers to award exclusive mandates to our Chas Everitt property professionals.
This service is exactly the kind of innovation that aligns with our track record as industry leaders in adopting and integrating new property technologies to serve our clients better. As we always say, it’s not about keeping up - it’s about leading from the front!
