What if your next top-performing team member wasn’t a person, but a tool?
Sounds like science fiction, but is fast becoming science fact. It’s the growing reality for agents across the country who are using generative AI to work faster, think sharper, and free up more time for what matters most: people. And at Chas Everitt, we see that as an opportunity, not a threat.
The New Normal: AI at Work in Real Estate
Generative AI is here, and ready to stay. It’s already woven into how the best agents are working.
From writing high-quality property descriptions in minutes to creating compelling social media content and automating first responses to client queries, these tools are helping agents to do what they do in a better and smarter way.
AI doesn’t replace the human touch. But it does streamline your repetitive tasks, allowing more time for strategic thinking, negotiation, and relationship-building, which is the actual work no app can replicate.
Where AI Adds Real Value
The goal isn’t to be flashy – it’s inherently a matter of practicality. Here’s how smart agents are making AI work for them:
- Marketing that scales
- Automate listing write-ups, newsletter blurbs, and social media captions, while still personalising for each audience.
- Better market insights, faster
- Use AI tools to summarise property trends, compare suburb data, or prep for listing appointments with a sharper edge.
- Lead nurturing made easier
- Draft follow-up emails, create first-touch messages, or get reminders in seconds, keeping your pipeline warm and responsive.
- Smarter client service
Use AI as a support tool to explain complex steps of the buying/selling process in simpler terms, especially for first-time buyers.
This isn’t about shortcuts. It’s about scale. When used well, AI doesn’t make your work easier. It makes your results better.
Read more: Why Experienced Agents Are Choosing Chas Everitt
What AI Can’t Do (and Shouldn’t Try To)
For all its benefits, AI has clear limits.
It can’t sense a client’s hesitation after a showing.
It can’t see a neighbourhood shift coming before the data catches up.
And it can’t build the trust that drives long-term referrals. But you can.
There are also ethical considerations:
- Is the data accurate and free from bias?
- Are privacy and consent being respected?
- Is the client experience being enhanced or diluted?
These are questions only professionals can answer. Which is why, at Chas Everitt, we believe the future isn’t about AI or humans. It’s AI AND humans.
Leading the Change, Not Resisting It
We need professionals, especially experienced ones, to shape how generative AI is used in this industry.
That means upskilling, testing, and especially, challenging.
But it also means leading by example, and showing that real estate agents are more than salespeople: they’re advisors, negotiators, and now, digital collaborators too.
At Chas Everitt, we welcome agents like you, who are ready to grow alongside the tools that will define tomorrow’s real estate landscape. AI can support your skill, but it can’t replace your instinct.
This Isn’t the End of the Profession. It’s the Start of a Smarter One.
The agents who succeed in the AI era won’t be the ones who do it all alone.
They’ll be the ones who adapt, evolve, and guide the way forward, with the support of smart systems and trusted partners behind them.
If that sounds like you, you’ll fit right in here.
Explore opportunities at Chas Everitt
Smart agents are welcome.
