How social media helps agents thrive

In today's world, every search begins online, including those for homes to buy or rent. And this presents agents with outstanding new opportunities to market themselves. Indeed, social media has become a critical tool for estate agents to succeed. 

"The real estate industry has experienced a significant shift in recent years, with social media emerging as a game-changer for agents. The traditional methods of hosting open houses and relying on print ads are no longer sufficient to succeed in today's world where every search begins online," says Berry Everitt, CEO of the Chas Everitt International property group. "That's why we at Chas Everitt have a strong focus on social media marketing across our many branches and encourage our agents to engage with and leverage social media themselves."

The benefits of social media in real estate

Social media platforms such as Facebook, Twitter, Instagram and LinkedIn have become the go-to platforms for estate agents to market their listings and services. Social media enables agents to reach a broader audience and target specific demographics, making it easier to find potential clients.

Social media also allows agents to create a personal brand, enabling them to showcase their skills, knowledge and expertise. With the right content, agents can create a compelling social media presence that can attract potential clients and give them a competitive edge.

What's more, social media platforms provide an opportunity for agents to engage with their audience and build relationships with potential clients. By responding to comments and messages, agents can establish trust and credibility, leading to a more significant number of clients and referrals.

How to use social media as an estate agent

To use social media effectively, estate agents need to develop a social media strategy. The first step is to identify the platforms that your target audience uses the most. Once you have identified the platforms, you can create a profile that reflects your personal brand.

Agents should post high-quality content regularly, showcasing their listings, market updates and providing valuable insights into the real estate industry. Sharing industry news and articles can also help position an agent as an expert in their field.

Moreover, social media is an excellent platform for showcasing an agent's personality and lifestyle. Sharing personal stories and photos can help potential clients connect with an agent on a personal level, making them more likely to work with the agent.

Chas Everitt's use of social media

At Chas Everitt, we recognise the importance of social media in the real estate industry. Our different branches leverage social media to showcase their listings and services and to engage with potential clients.

In addition, Chas Everitt provides its agents with social media training to help them maximise the benefits of social media. Our training covers topics such as developing a social media strategy, creating engaging content and using social media platforms to generate leads.

By developing a social media strategy and using platforms to showcase their skills and personality, agents can attract potential clients and establish credibility in the industry. At Chas Everitt, we understand the importance of social media and provide our agents with the training they need to leverage these platforms effectively.

Learn more about the support we offer our agents here and watch as our agents share their journeys with the brand here.