Chas Everitt License Model Gathers Momentum

"New applications continue to come through and we will be bedding down a number of new operations in July”, says Barry Davies, Chas Everitt’s licensing and franchising director.

These include operations in Walkerville and Mayfair in Gauteng, 2 new Free State Notebooks in Bethlehem and Clarens as well as coverage in Hilton and Pietermaritzburg in KZN.

Top agent Christiaan Steytler, who is renowned for his years of high-end sales in Constantia who opened his own Notebook office with business partner, Shaun King, in McGregor is a great example of the calibre of applicant the model is attracting.

The Notebook system is specifically designed to accommodate agents and principals who are strong in their local markets and wish to trade for their own account but under a national brand.

The model is largely aimed at small towns and rural areas where traditional franchise and set-up costs are prohibitive relative to market size, Davies explains. The Notebook licence grants an operator the right to use the Chas Everitt International brand, its systems, websites, marketing material and training within a defined area at an affordable entry and operational cost.

Substantial savings are also made because Notebook licence holders are not required to operate from formal office premises or hire administrative staff as the group’s business systems allow them to manage their own transactions.

The latest addition to the growing team, Amina Bharoochi is taking up the reins in the Mayfair/Crosby areas of Johannesburg and will be fully operational from 01 September 2010. On joining the team, Amy had the following to say “I am pleased to be part of the Chas family. I feel confident in the support available to me. Clearly our goal of success is one and honouring each other equates to honouring our future success.”