Bigger and better for Chas Everitt East London

There is nothing permanent except change, as the saying goes, and that is certainly true for the Chas Everitt International office in East London, which has recently changed management and moved to new premises.

"We know there have been some rumours recently that our East London operation is closing," says group CEO Berry Everitt, "but that is way off the mark. The truth is simply that it is being re-organised and re-energised in line with the ongoing national rollout of our new operational format and fresh branding.

"The opportunity to do this arose when our former franchisee in East London decided to leave the group, and we immediately appointed seasoned real estate leader Elmarie Krouse as the new office manager. She is of course well known and highly regarded by both clients and agents around the city, and has already made great strides in transforming Chas Everitt East London.

"What is more, all the top-performing members of the franchise sales team have decided to remain with Chas Everitt, and we are now rapidly growing that core team - and our market presence - in the city and surrounds.

"We are currently attracting dozens of applications from other leading agents and independent principals in the region who would like to join SA's most dynamic national real estate group, with a brand that is not only recognized everywhere but is also really trusted and respected by home buyers, sellers and investors."

He says the new Chas Everitt agency concept has been created to provide its agents with an ultra-flexible way to work while also getting closer to clients and delivering highly-personalised and memorable service.

"It continuously embraces the latest real estate technologies to empower agents and enable them to instantly access the resources of a whole real estate office from literally anywhere, via a smart phone or laptop. We have built a whole digital ecosystem that encompasses absolutely everything they need to list, advertise and market a property, as well as links to our national and global referral networks and the bond origination and property transfer processes.

"In addition, it throws away the traditional estate agency 'rule book' about fixed farming areas, desk fees and set commission splits, and focuses instead on the relationships that our agents each build with their own clients, as they become their most trusted real estate experts and advisors for the long term. It recognizes that those relationships should have no boundaries, and at the same time creates efficiencies that add incredible value for our clients."

Started more than 40 years ago as a small family business, Chas Everitt International is today one of the biggest real estate groups in South Africa, and the local affiliate of Leading Real Estate Companies of the World© (LeadingRE). This is a global network that links more than 560 exceptional independent real estate companies in 70 countries and connects Chas Everitt clients to an international audience of potential buyers and investors.

However, says Everitt, while the group is proud of its achievements, it continues to place most importance on the family values of integrity, trust and respect on which the business was founded - in East London and everywhere else it is represented.  

*To experience the Chas Everitt difference today, contact

 Elmarie Krouse on 083 775 7785 or elmarie.krouse@everitt.co.za